
Retailers Embrace Agentic AI to Blend Physical and Digital Shopping Experiences
Retail leaders are integrating agentic AI into both online and brick‑and‑mortar channels to enhance customer service, streamline supply chains, and personalize product discovery. A recent Brunswick survey of over 5,000 consumers revealed mixed emotions—half nervous, half excited—yet a clear preference for human interaction when possible. Retailers are balancing rapid AI advances, highlighted by breakthroughs over the past 18 months, with the need for authenticity, transparency, and ethical use, especially as virtual influencers and AI avatars become commonplace. The industry’s success hinges on pairing technology with a human‑centric approach.








