Meta Unveils ‘Vibes,’ AI‑Powered Short‑Form Video Feed
Key Points
- Meta launches Vibes, an AI‑generated short‑form video feed in the Meta AI app and on meta.ai.
- Vibes lets users create, remix, edit, and share AI‑generated videos across Meta’s platforms.
- Early Vibes content is powered by partnerships with Midjourney and Black Forest Labs.
- User feedback calls the concept unnecessary and labels the content as “AI slop.”
- The rollout coincides with Meta’s reorganization of its AI division into four focused groups.
- Meta aims to catch up with rivals in the generative‑AI space while expanding its social‑media ecosystem.
Meta announced a new short‑form video feed called Vibes, integrated into the Meta AI app and meta.ai. The feed showcases AI‑generated videos that users can create, remix, and share across Meta’s platforms. Partnerships with Midjourney and Black Forest Labs supply early‑stage AI image generators, while Meta continues developing its own models. The rollout sparked mixed reactions, with many users questioning the need for an AI‑driven TikTok‑like experience. The launch arrives amid Meta’s broader effort to reorganize its AI division and catch up with rivals in the generative‑AI space.
Launch Overview
Meta introduced a new short‑form video feed named Vibes, available within the Meta AI app and on the meta.ai website. The service is positioned as a place to discover, create, and share AI‑generated videos, echoing the format of popular platforms such as TikTok and Instagram Reels. Vibes presents a continuous stream of short videos that are produced by artificial intelligence, offering users the ability to watch content generated by both creators and other users.
Features and Partnerships
Users can interact with Vibes in several ways. They may generate a video from scratch, remix an existing clip from the feed, or edit a video before publishing. Editing tools let users add new visuals, layer music, and adjust stylistic elements. Once a video is ready, it can be posted directly to the Vibes feed, sent via direct message, or cross‑posted to Instagram and Facebook Stories and Reels.
Meta’s chief AI officer, Alexandr Wang, disclosed that the early version of Vibes relies on partnerships with AI image‑generation companies Midjourney and Black Forest Labs. While those partners supply initial capabilities, Meta is actively developing its own AI models to power future iterations of the feed.
User Reaction
The announcement generated a wave of skeptical comments from the public. Many users expressed confusion about the purpose of an AI‑driven short‑form video platform, describing the content as “AI slop” and questioning why anyone would want a TikTok‑like experience powered by artificial intelligence. The response highlighted concerns that the flood of AI‑generated media could dilute authentic storytelling and add little value for creators.
Strategic Context
The launch of Vibes aligns with Meta’s recent restructuring of its artificial‑intelligence efforts. Earlier in the year, the company created an AI division called Meta Superintelligence Labs and reorganized its AI teams into four groups focused on foundation models, research, product integration, and infrastructure. These moves aim to accelerate Meta’s AI capabilities and address perceptions that the company is lagging behind competitors such as OpenAI, Anthropic, and Google DeepMind.
By embedding Vibes within its existing ecosystem, Meta seeks to leverage its massive user base while experimenting with generative AI at scale. The initiative reflects a broader industry trend of integrating AI‑generated content into social platforms, even as other companies grapple with the challenges of moderating and curating such material.