
WWE Looks to Artificial Intelligence to Reinvent Its Storylines
WWE has announced a new senior creative strategy role focused on integrating artificial intelligence into its storyline development. Early experiments with a platform called Writer Inc. produced mixed results, but the company hopes AI can help track continuity, identify successful arcs, and support writers without replacing the human element. Fans and analysts note the current product suffers from formulaic plots and frequent resets, while the AI push could address those issues and improve long‑term storytelling. The move reflects WWE’s broader efforts to modernize under its parent company TKO and recent partnerships with platforms like Netflix.










