AI Shopping Agents Still Far From Taking Over Holiday Purchases
AI chatbots and e‑commerce giants are racing to let consumers hand off shopping tasks to virtual agents, but current prototypes require extensive user input, operate slowly, and often produce errors. OpenAI, Google, Amazon and others are negotiating data‑sharing and fee structures with retailers while testing limited‑scope features such as instant checkout for Walmart items and AI‑filled checkout forms. Industry executives acknowledge that true “agentic” shopping experiences remain elusive, leaving shoppers to manage most of the process themselves this holiday season.
