Instagram Launches ‘Your Algorithm’ Feature to Let Users Shape Reels Content
Instagram is rolling out a new tool called “Your Algorithm” that shows users a snapshot of their recent interests and lets them adjust what appears in their Reels feed. The feature, first available in the United States, lists topics generated by AI based on recent activity and provides sliders for users to request more or less of each subject. By exposing the algorithm’s logic and granting direct control, Instagram aims to deepen personalization and keep younger audiences engaged as it competes with TikTok. The move is part of a broader push by Meta to increase transparency and user choice across its platforms.