
UK Small Businesses Embrace AI Advice While Still Leaning on Human Networks
A recent Worldpay survey of UK small‑ and medium‑size enterprises shows that more than half now turn to AI tools such as ChatGPT and Gemini for business guidance, with usage climbing to around 60% among owners aged 25‑34. Despite this shift, 93% continue to seek advice from personal contacts, valuing the emotional and ethical context humans provide. The study also highlights growing reliance on search engines and social platforms, while warning of AI’s limited industry insight, potential bias, and the danger of over‑reliance on unverified sources.










