
People Inc. Signs AI Licensing Deal with Microsoft Amid Declining Google Search Traffic
People Inc., a major U.S. media publisher, announced a new AI licensing agreement with Microsoft, becoming a launch partner in the tech giant’s publisher content marketplace. The deal follows People Inc.'s earlier partnership with OpenAI and comes as the company reports a sharp drop in traffic from Google Search, falling from 54% to 24% of its overall visits. CEO Neil Vogel highlighted the importance of being compensated for content used by AI systems and praised Microsoft’s commitment to pay for such use. The publisher also noted that blocking AI crawlers with Cloudflare technology has driven more AI firms to the negotiating table, while digital revenue rose 9% to $269 million in the latest quarter.









