Vivrelle, Revolve and FWRD Unveil AI Styling Assistant “Ella”
Key Points
- Vivrelle teams up with Revolve and FWRD to launch AI styling assistant Ella.
- Ella generates outfit suggestions based on specific user prompts across all three brands.
- Shoppers can checkout in a single Vivrelle cart after receiving recommendations.
- The tool builds on a prior “Complete the Look” feature that suggested complementary items.
- CEO Blake Geffen says Ella took about a year to develop and aims to ease outfit planning.
- Vivrelle recently raised $62 million in Series C funding, supporting its AI initiatives.
- Ella reflects a wider move toward AI‑driven personalization in fashion retail.
Luxury membership platform Vivrelle has partnered with fashion retailers Revolve and FWRD to launch Ella, an AI‑driven personal styling tool. The assistant can generate outfit suggestions across the three brands, answer specific requests such as “bachelorette weekend outfit” or “what to pack for a trip,” and let users checkout in a single Vivrelle cart. Ella builds on a prior collaboration that introduced the “Complete the Look” feature, and its creator Blake Geffen says the technology aims to remove the stress of planning outfits while learning from user interactions.
Partnership Overview
Vivrelle, a luxury membership platform that enables customers to rent high‑end goods, announced a collaboration with fashion retailers Revolve and FWRD to introduce an AI personal styling tool named Ella. The three companies are combining their inventories so the assistant can search across Vivrelle, Revolve and FWRD to propose outfit ideas tailored to user prompts.
How Ella Works
The tool lets shoppers ask for specific styling scenarios—examples cited include a “bachelorette weekend outfit” or “what to pack for a trip.” Ella then scans the product catalogs of all three partners and returns outfit suggestions that can be purchased or rented. Users can add the recommended items to a single cart on Vivrelle and complete checkout without navigating multiple sites. The assistant is designed to improve its recommendations the more a user interacts with it, creating a personalized experience that mimics a conversation with a live stylist.
Earlier Collaboration
Ella follows a previous joint effort by Vivrelle, Revolve and FWRD that launched the “Complete the Look” feature. That earlier tool offered last‑minute fashion suggestions to complement items already in a shopper’s cart at checkout. Ella expands the concept by providing full‑outfit recommendations rather than just complementary pieces.
Development and Leadership
Blake Geffen, the CEO and co‑founder of Vivrelle, explained that Ella “has been in the works for quite some time” and required roughly a year to build and release. She emphasized the goal of reducing the stress of packing for a vacation or everyday dressing, noting that the assistant can learn from each interaction to become more accurate over time.
Financial and Market Context
Vivrelle recently secured a $62 million Series C funding round earlier this year, underscoring investor confidence in its blend of rental, resale and retail services. The launch of Ella reflects a broader industry trend toward AI‑driven personalization, with fashion brands seeking to integrate sophisticated recommendation engines into the shopping journey.
Industry Implications
The introduction of Ella illustrates how fashion retailers are leveraging artificial intelligence to create seamless, omnichannel experiences. By unifying rental, resale and new‑item shopping under a single conversational interface, the partnership aims to set a new standard for personalized styling assistance in the digital retail space.