Survey Shows One‑Third of U.S. and U.K. Adults Use of Generative AI Daily
Key Points
- 40% of U.K. adults and 34% of U.S. adults use generative AI daily or multiple times per day.
- Learning is the most common use, cited by 54% of U.K. and 48% of U.S. respondents.
- Shopping assistance follows, with 46% (U.K.) and 38% (U.S.) using AI for product recommendations.
- Creative brainstorming and content ideas are used by 45% of U.K. and 36% of U.S. daily users.
- AI‑generated visual content is employed by 41% of U.K. and 35% of U.S. respondents.
- Health‑related queries are made by 43% of U.K. and 35% of U.S. daily users.
- Younger adults (18‑40) represent the majority of daily AI users in both countries.
- Over 40% of respondents started using generative AI within the past six months.
A recent Future survey finds that roughly a third of adults in the United States and the United Kingdom now use generative AI tools such as ChatGPT, Gemini, or Copilot on a daily or multiple‑times‑a‑day basis. The most common purpose is learning, followed by shopping assistance, brainstorming, visual creation, and health‑related queries. Younger adults (18‑40) account for the majority of daily users, and more than 40% of respondents began using these tools within the past six months, indicating rapid adoption across both markets.
Overview
A Future‑commissioned survey reveals that generative AI has moved from a niche curiosity to a mainstream daily tool for a sizable share of the adult population in the United States and the United Kingdom. The study reports that 40% of respondents in the U.K. and 34% in the U.S. use AI assistants such as ChatGPT, Gemini, or Copilot either daily or multiple times per day.
Demographic Profile
The data shows a strong skew toward younger adults. In the U.K., individuals aged 18 to 40 represent 70% of daily users, while in the U.S. they make up 60% of daily users. This age concentration suggests that the technology resonates most with those who are comfortable with digital platforms.
Primary Use Cases
The survey identifies learning as the top reason people turn to generative AI, with 54% of U.K. respondents and 48% of U.S. respondents citing it as a tool for gaining knowledge on specific topics. Shopping assistance follows, accounting for 46% of U.K. and 38% of U.S. daily users, indicating trust in AI recommendations for product selection.
Creative brainstorming and content generation are also notable, with 45% of U.K. and 36% of U.S. respondents using AI to generate ideas for social media, newsletters, or other written material. Visual assistance is used by 41% of U.K. participants and 35% of U.S. participants, reflecting interest in AI‑driven image creation.
Health‑related queries round out the top five uses. In the U.S., 35% of daily users have asked AI for help with physical or mental health questions, while 43% of U.K. respondents reported similar usage, placing health concerns just above visual assistance in the U.K. ranking.
Adoption Speed
More than 40% of all respondents indicated that they began using generative AI within the last six months, underscoring a rapid uptake across both nations.
Emerging Concerns
While the survey highlights broad enthusiasm, it also notes that health‑related queries raise caution. Experts warn that AI tools are not licensed medical advisors and may lack personal health history, prompting many platforms to include strong disclaimers.
Overall, the findings paint a picture of generative AI becoming an everyday utility—helping users learn, shop, create, and even seek health information—much like a modern search engine, but with conversational capabilities that many find more appealing.