Squarespace Launches Blueprint AI Website Builder
Key Points
- Blueprint AI asks users to select a site topic, set goals, and choose a tone.
- The tool generates copy and a one‑page layout with recommended sections.
- Users can customize colors, fonts, and layouts within Squarespace’s standard editor.
- AI‑generated content serves as a starter; users replace placeholders with their own material.
- Blueprint AI is included in Squarespace’s subscription plans, with a free 14‑day trial.
- The Core plan, priced at $23 per month annually, is recommended for most users.
- Higher‑tier plans offer additional ecommerce features and lower transaction fees.
Squarespace has introduced Blueprint AI, an artificial‑intelligence‑driven tool that streamlines website creation. The feature asks users to select a site topic, set goals, and choose a tone, then automatically generates copy, layout suggestions, and design elements. Blueprint builds a one‑page foundation that can be expanded within Squarespace’s standard editor, preserving access to the platform’s full suite of templates, customization options, and ecommerce capabilities. The AI‑generated content is intended as a starting point that users can refine, and the tool is available through Squarespace’s existing subscription plans, with a free 14‑day trial for new accounts.
AI‑Powered Site Foundations
Blueprint AI begins by prompting users to identify the purpose of their website. It offers a list of topics—ranging from photography and music to more niche categories such as civil engineering and therapy services—and then asks the user to specify goals like selling products or publishing a blog. After the user provides a name and tone, the system generates copy tailored to those inputs.
One‑Page Layout Generation
The tool constructs a single‑page layout that includes recommended sections aligned with the chosen goals. For each section, Blueprint presents several design options, allowing the user to select the preferred style. The resulting page serves as a scaffold that can be expanded with additional pages once the user moves into Squarespace’s full editor.
Design Customization Within the Existing Platform
Although Blueprint AI creates the initial design, it does not replace Squarespace’s standard website builder. After the AI‑generated page is complete, users are taken to the regular Squarespace dashboard where they can adjust colors, fonts, and layouts, swap templates, and manage SEO settings. This seamless integration ensures that users retain full control over their site’s appearance and functionality.
Content Quality and User Adjustments
The AI‑generated text and placeholder images provide a functional baseline, but they are not final. Users are expected to replace generic content with their own copy, images, and product details. The system also pre‑populates product listings with images and descriptions, which can be edited or replaced as needed.
Subscription Model and Trial Access
Blueprint AI is not a standalone product; it is included with Squarespace’s existing subscription plans. New users can start with a free 14‑day trial, after which they must select one of the platform’s four paid plans. The basic plan starts at $16 per month when billed annually, while the Core plan—recommended for most users—costs $23 per month. Higher‑tier plans focus on ecommerce features such as additional storage and lower transaction fees.
Overall Impact
By combining AI‑generated content with Squarespace’s curated templates and robust editor, Blueprint AI aims to reduce the time required to launch a functional website. It offers a balance between automated assistance and manual customization, catering to users who want a quick start without sacrificing the ability to fine‑tune their site’s design and content.