Samsung Set to Unveil Galaxy Z TriFold and New Mixed‑Reality Gear in South Korea
Key Points
- Samsung to launch Galaxy Z TriFold in South Korea on Sept. 29, 2025.
- Tri‑screen phone includes a 10‑inch OLED display and a 200‑megapixel main camera.
- Project Moohan mixed‑reality headset and AI smart glasses will be unveiled alongside the phone.
- AI glasses are audio‑only, powered by Qualcomm’s AR1 chip, and run Android XR.
- Device follows Huawei’s Mate XT as the second triple‑screen phone on the market.
- Launch comes weeks after Apple’s iPhone 17 and iPhone Air releases.
- Tech influencer notes the phone will be high‑priced, niche, and may have limited production.
- Samsung is weighing a potential rollout of the TriFold in markets outside Korea.
Samsung is preparing to launch its Galaxy Z TriFold smartphone, along with the Project Moohan mixed‑reality headset and AI smart glasses, at a South Korean event on Sept. 29. The tri‑screen device follows Huawei’s Mate XT as the second triple‑screen phone and may later be considered for markets outside Korea. Industry observers note the launch comes weeks after Apple’s iPhone 17 rollout and could signal Samsung’s continued push in the premium foldable space.
Launch Details
Samsung plans to debut its Galaxy Z TriFold in South Korea on Sept. 29 during its third Unpacked event of 2025. The phone features a 10‑inch OLED display that folds from the sides, a separate display on the back when closed, and a triple‑camera system that includes a 200‑megapixel main sensor, a 12‑megapixel ultrawide lens, and a 10‑megapixel telephoto lens. Reported pricing is around $3,000.
Alongside the phone, Samsung will introduce the Project Moohan mixed‑reality headset and AI smart glasses. The glasses are described as audio‑only, powered by Qualcomm’s AR1 chip, and expected to run Android XR, positioning them as a potential competitor to Meta’s Ray‑Ban smart glasses.
Industry Context
The Galaxy Z TriFold will be the second triple‑screen phone on the market, following Huawei’s Mate XT released in China the previous year. Samsung’s timing follows Apple’s recent launch of the iPhone 17 lineup and the iPhone Air, with the iPhone 18 rumored for later in 2026.
Tech influencer Austin Evans, who reviewed the Z Fold 7, suggests the tri‑fold will be “incredibly expensive and niche,” but sees it serving as a halo effect for Samsung’s broader product ecosystem and a way to maintain leadership in the foldable segment. Evans also expressed skepticism about the practicality, durability, and Samsung’s ability to challenge Meta’s dominance in the smart‑glasses market.