Pinterest Tests AI-Powered Personalized Boards
Key Points
- Pinterest is testing AI‑driven "Styled for you" collages for outfit creation.
- "Boards made for you" offers personalized boards curated with AI and editorial input.
- Experiments are initially limited to the United States and Canada.
- Goal is to turn boards into an AI‑enabled shopping assistant.
- Pinterest provides controls to limit AI‑generated content in users' feeds.
- New navigation tabs will help users discover content by category.
Pinterest is piloting new artificial‑intelligence features designed to make its boards more personalized and shopping‑friendly. The experiments include an AI‑driven “Styled for you” collage that helps users mix and match clothing and accessories, and “Boards made for you,” which curates personalized boards from editorial input and AI suggestions. Initially rolled out in the United States and Canada, the features aim to turn boards into an AI‑enabled shopping assistant while giving users control over AI‑generated content.
AI‑Driven Enhancements to Pinterest Boards
Pinterest announced experimental upgrades that embed artificial intelligence into its board experience. The first feature, “Styled for you,” generates collages that let users combine saved fashion pins into new outfit ideas. By tapping an item in the collage, users can swipe through AI‑recommended pins that match their style preferences.
The second experiment, “Boards made for you,” offers personalized boards created from a blend of editorial curation and AI‑generated recommendations. These boards showcase trending styles, weekly outfit inspiration, and shoppable content, appearing directly in users’ home feeds and inboxes.
Rollout and Objectives
The tests are currently limited to the United States and Canada, with broader availability expected in the coming months. Pinterest aims to evolve boards from simple organizational tools into a more dynamic, AI‑enabled shopping assistant, aligning with the company’s broader push to integrate AI across its platform.
Balancing AI Innovation with User Control
While expanding AI capabilities, Pinterest continues to give users tools to limit AI‑generated content. Earlier this year the company introduced labeling for AI‑generated images and controls that let users reduce the presence of such pins in their feed.
Additional Navigation Features
Alongside the AI experiments, Pinterest is adding new tabs that sort pins into categories, such as “Make It Yours” for fashion and home décor recommendations, “More Ideas” for related pins across categories like beauty and recipes, and “All Saves” for easy access to previously saved pins.