Pinterest Introduces Controls to Reduce AI-Generated Content in User Feeds
Key Points
- Pinterest adds a "refine your recommendations" setting to limit AI‑generated images.
- Users can toggle AI content in eight specific categories, including art and fashion.
- The control applies only to image pins, not video pins.
- AI‑generated posts will receive more prominent labeling.
- The feature is live on desktop and Android; iOS support is upcoming.
- Pinterest does not promise to remove AI content entirely, acknowledging its varied quality.
Pinterest is rolling out new settings that let users dial down AI‑generated images in specific categories such as art, architecture, beauty and more. The "refine your recommendations" feature targets image pins, allowing people to limit AI content without removing it entirely. Labels for AI‑created material will become more prominent, and the tools are already live on desktop and Android, with iOS support arriving soon. The move aims to address user complaints about the platform’s susceptibility to AI "slop" while preserving quality content generated by humans.
Background
Pinterest’s visual‑first format has made it a magnet for AI‑generated imagery, a phenomenon the company refers to as "AI slop." Users have voiced frustration over the difficulty of finding content created by humans, prompting the platform to explore ways to give people more control over what appears in their feeds.
New "Refine Your Recommendations" Settings
Pinterest’s latest update adds a "refine your recommendations" toggle that lets users reduce the presence of generative AI content in a set of categories that have seen a surge of such material. The categories include art, architecture, beauty, fashion, entertainment, health, home decor and sport. By adjusting these settings, users can "dial down" AI‑generated images without the platform promising to eliminate them entirely.
The feature applies only to image pins; video pins are not affected, meaning AI‑created video clips will continue to appear unless other policies change. Pinterest also plans to make AI‑generated labels more noticeable, building on an experimental labeling system that began earlier in the year.
Availability and Future Plans
The new controls are already available on desktop computers and Android devices, with an iOS rollout slated for the near future. While the company acknowledges that not all AI‑generated content is low‑quality and that some users enjoy it, the added settings provide a way for those who prefer human‑created visuals to tailor their experience.
Pinterest’s approach reflects a broader industry challenge of balancing the rise of generative AI with user expectations for authentic content. By offering granular control and clearer labeling, the platform hopes to improve content discovery and maintain the quality of its visual ecosystem.