Pinterest Introduces Controls to Cut AI‑Generated Posts in Home Feed
Key Points
- Pinterest adds a GenAI Interests toggle to reduce AI‑generated posts.
- Feature is live on Android and the web; iOS rollout is pending.
- Access the setting via the Home Feed Tuner in your account.
- Toggle off AI content in categories most prone to synthetic posts.
- The tool lowers AI content but does not remove it entirely.
- Pinterest will add more controllable categories based on feedback.
- CTO Matt Madrigal says the feature balances creativity with AI innovation.
Pinterest has launched a new setting that lets users reduce the amount of AI‑generated content appearing in their home feed on Android and the web, with iOS support slated for later. Accessible through the Home Feed Tuner’s GenAI Interests tab, the toggle allows users to turn off AI posts in categories most prone to synthetic content. While the feature does not eliminate AI material entirely, Pinterest says it aims to strike a balance between human creativity and AI innovation, reflecting the company’s response to growing concerns over AI “slop” on the platform.
New GenAI Interests Setting
Pinterest announced a feature that gives users direct control over AI‑generated posts in their home feed. The option, called GenAI Interests, appears in the Home Feed Tuner section of a user’s account and is currently available on Android devices and the Pinterest website. An iOS rollout is expected in the coming weeks.
How to Use the Feature
To adjust the settings, users navigate to the Home Feed Tuner, locate the GenAI Interests tab, and toggle the switch to the "off" position for the categories they wish to limit. This action reduces the number of AI‑created posts shown in those specific categories, though it does not remove all AI content from the feed.
Scope and Limitations
Pinterest’s rollout focuses on categories that are "highly prone to AI generation or modification," according to the company. The company acknowledges that the new controls will not eliminate AI‑generated material entirely; instead, they are designed to lower its prevalence in targeted areas. Pinterest plans to expand the range of controllable categories based on user feedback.
Company Perspective
Chief Technology Officer Matt Madrigal emphasized that Pinterest is not seeking to ban AI‑generated posts altogether. He described the new controls as a way to achieve "the right balance between human creativity and AI innovation." The move reflects Pinterest’s response to concerns about AI‑generated content cluttering the platform and offers users a straightforward method to customize their feed experience.