Pinterest Introduces ‘AI Tuner’ to Let Users Reduce AI-Generated Content in Their Feed
Key Points
- Pinterest launches an “AI tuner” that lets users dial down AI‑generated content.
- The tool works on eligible image Pins in beauty, art, fashion and home decor.
- Located in Settings → Refine Your Recommendations → GenAI Interests.
- Available now on Android and desktop; iPhone rollout in the coming weeks.
- Follows earlier May rollout of an “AI modified” label on Pins.
- Pinterest says detection tools have been enhanced and labels made more noticeable.
Pinterest has launched a new feature called the “AI tuner” that lets users dial down the amount of AI‑generated content they see. The tool works on eligible image Pins in categories prone to AI content such as beauty, art, fashion and home decor. Accessible now on Android and desktop, the tuner will roll out to iPhone users in the coming weeks. It sits under Settings → Refine Your Recommendations → GenAI Interests. The move follows Pinterest’s earlier effort to label AI‑modified Pins with a notice in the lower‑left corner and to improve its detection systems.
What the AI Tuner Does
Pinterest’s latest tool, described as an “AI tuner,” gives users the ability to “dial down the AI” in their personal feed. By adjusting settings, users can choose which categories they want to see more or fewer AI‑generated images. The tuner applies only to “eligible image Pins” in categories that are most likely to contain AI content, specifically beauty, art, fashion and home decor.
Where to Find the Feature
The tuner is located in the Pinterest settings page under the section titled “refine your recommendations,” within a tab called “GenAI interests.” It is already available to users on Android devices and desktop browsers. iPhone users will receive the feature in the coming weeks, according to the company.
Background on Pinterest’s AI Efforts
Pinterest first tackled the rise of AI‑generated content—sometimes humorously referred to as “Pinfestation”—in May by adding an automated “AI modified” label to the bottom left‑hand corner of Pins. The company says it has since ramped up its detection tools and is working to make those labels more noticeable, although it has not disclosed further details about the updates.
Implications for Users
The AI tuner does not promise a completely AI‑free feed; instead, it offers a way for users to reduce the prevalence of AI‑generated images in the categories they care about most. This approach reflects Pinterest’s broader strategy of giving users more control over the content they encounter while continuing to improve its AI detection and labeling mechanisms.