Pinterest Adds Controls to Trim AI-Generated Posts in Home Feed
Key Points
- Pinterest introduces a setting to reduce AI‑generated posts in the home feed.
- Feature is live on Android and web; iOS rollout planned soon.
- New "GenAI Interests" tab appears in the home feed tuner.
- Users can toggle off AI content for specific, AI‑prone categories.
- Controls reduce, but do not completely eliminate, AI‑generated posts.
- Company says the move balances human creativity with AI innovation.
- Additional category options may be added based on user feedback.
Pinterest has introduced a new setting that lets users limit the amount of AI‑generated content appearing in their home feed. Available now on Android and the web, with an iOS rollout planned, the feature lives under a "GenAI Interests" tab in the home feed tuner. Users can toggle the switch off for specific categories that are prone to AI creation, reducing—but not eliminating—such posts. The move reflects Pinterest’s aim to balance human creativity with AI innovation, according to Chief Technology Officer Matt Madrigal.
New Controls Target AI‑Generated Content
Pinterest announced that users on Android devices and the web can now reduce the number of AI‑generated posts they see in their home feed. The feature is being introduced through a new "GenAI Interests" tab located in the home feed tuner section of a Pinterest account. From this tab, users can toggle a switch to the off position for specific categories, which limits the AI‑generated posts that appear in those areas.
Rollout Timeline
The setting is live for Android and web users, while an iOS release is slated to roll out in the coming weeks. No specific dates were provided.
Scope and Future Expansion
The initial rollout focuses on categories that Pinterest identifies as highly prone to AI generation or modification. The company indicated that it expects to add more options based on user feedback, though it clarified that the new controls will not completely eliminate AI‑generated content—only reduce its presence in the selected categories.
Company Perspective
Pinterest Chief Technology Officer Matt Madrigal explained that the company is not looking to eradicate all AI‑made posts. He said the new controls strike "the right balance between human creativity and AI innovation." This reflects Pinterest’s broader strategy to incorporate AI tools while preserving the platform’s emphasis on authentic, human‑driven inspiration.
How to Use the Feature
To adjust the settings, users navigate to the home feed tuner within their account, locate the "GenAI Interests" tab, and toggle the switch off for the categories they wish to limit. The adjustment immediately influences the composition of the home feed, reducing the frequency of AI‑generated content in those areas.
Implications for Users
By offering a straightforward way to curb AI‑generated posts, Pinterest aims to improve the relevance and quality of the content users encounter. The feature gives individuals more control over their feed experience without requiring them to abandon AI‑enhanced content altogether.