Meta Expands AI-Generated Short-Form Video Feed Vibes to Europe
Key Points
- Meta launches Vibes, an AI‑generated short‑form video feed, in Europe via the Meta AI app.
- All videos in the Vibes feed are created by artificial intelligence, similar in format to TikTok and Reels.
- Users can generate, remix, and personalize videos with prompts, music, and visual edits.
- Content can be shared on Vibes, sent to friends, or cross‑posted to Instagram and Facebook Stories and Reels.
- The European rollout follows a U.S. debut six weeks earlier.
- OpenAI introduced its own AI video platform, Sora, shortly after Meta’s launch.
- Other platforms, including YouTube, are tightening rules to curb low‑quality AI content.
- Public comments on Meta’s announcement ranged from curiosity to skepticism about AI‑driven short videos.
Meta announced the European rollout of Vibes, its short‑form video feed that showcases AI‑generated videos within the Meta AI app. The feature lets users create, remix, and share AI‑crafted clips, and cross‑post them to Instagram and Facebook Stories and Reels. The launch follows a U.S. debut six weeks earlier and arrives as OpenAI introduced its own AI video platform, Sora, while other social networks grapple with the surge of low‑quality AI content.
European Launch of Vibes
Meta confirmed that Vibes, a short‑form video feed composed entirely of AI‑generated content, is now available to users in Europe through the Meta AI app. The service mirrors the format of TikTok or Instagram Reels but differentiates itself by ensuring every video is created by artificial intelligence.
How Users Create and Share Content
Within Vibes, users can generate videos by entering text prompts, remix existing clips, add new visuals, layer music, or adjust stylistic elements to match personal tastes. Created videos can be posted directly to the Vibes feed, sent to friends, or cross‑posted to Instagram and Facebook Stories and Reels. Meta says the feed will become increasingly personalized to each user’s interests over time.
Industry Context and Reactions
The European rollout arrives six weeks after the feature’s U.S. debut. Shortly after Meta’s launch, OpenAI released Sora, a platform for creating and sharing AI‑generated videos. While Meta is promoting Vibes as a collaborative creation experience, other platforms such as YouTube are tightening policies to address the influx of low‑quality AI content, often referred to as “AI slop.”
Public Feedback
Reaction to the announcement on Meta’s own channels included skeptical comments, with users questioning the demand for an AI‑driven TikTok alternative. Despite the mixed reception, Meta emphasizes the rapid growth of media generation within its AI app since the feature’s introduction.