Lovable CEO Emphasizes Product Focus Amid Vibe‑Coding Competition
Key Points
- Lovable reported $100 million in ARR and raised a $200 million Series A at a $1.8 billion valuation.
- Investors are speculating about a $4 billion Series B, but the CEO says the focus is on product development.
- The platform now supports over 2.3 million active users, including 180 000 paying subscribers.
- A new AI agent launched in June can read files, debug errors, search the web, generate images, and locate documents.
- Lovable runs on multiple foundation models, including Anthropic’s Claude and OpenAI’s GPT‑5.
- CEO Anton Osika emphasizes speed, security, and user experience as core competitive advantages.
- The company plans to remain based in Europe despite having a team in Los Angeles.
- Lovable’s growth is seen as a boost for the European startup ecosystem.
Anton Osika, co‑founder and CEO of Lovable, addressed a packed audience at a major tech conference, highlighting the company’s rapid growth, its recent product releases, and a strategic focus on building the best platform for users rather than chasing valuation milestones. While investors are speculating about future funding rounds, Osika stressed that Lovable’s priority is delivering a secure, fast, and easy‑to‑use experience, leveraging multiple foundation models, and supporting a broad range of use cases from marketers to engineers. He also noted the company’s commitment to staying rooted in Europe despite its global ambitions.
Growth and Market Position
At a fully booked event in Copenhagen’s Bella Center, Anton Osika, co‑founder and CEO of Lovable, outlined the company’s trajectory since its launch. In eight months, the Swedish startup reported surpassing $100 million in annual recurring revenue and raising a $200 million Series A at a $1.8 billion valuation, positioning it as Europe’s fastest‑growing unicorn in the AI‑driven “vibe‑coding” space.
Investors have begun discussing a potential Series B that could value the firm at $4 billion, but Osika indicated no immediate interest in pursuing that round, emphasizing product development over fundraising.
Product Vision and Recent Launches
Lovable’s platform aims to guide users through every stage of product creation, from payments and user analytics to future capabilities such as company incorporation. In late June, the company introduced an AI‑powered agent that can read files, debug errors, search the web, generate images, and locate documents, marking a step toward a more comprehensive development environment.
Today, Lovable serves more than 2.3 million active users, with 180 000 paying subscribers. Osika described favorite use cases, including a marketer building a “sales training platform” and an engineer running multiple small businesses on the service.
Technology Strategy
The platform runs on several foundation models, including Anthropic’s Claude and OpenAI’s GPT‑5. Osika argued that leveraging multiple models provides “unmatched capabilities” and flexibility, differentiating Lovable from model‑specific competitors such as Claude Code and OpenAI’s Codex. He stressed that the company’s focus remains on speed, security, and an intuitive user experience to build trust.
Competitive Landscape and Outlook
Despite the rapid rise of peers like Figma, which recently completed a high‑profile IPO, Osika conveyed confidence that Lovable’s user‑centric approach will sustain its competitive edge. He noted that while many European startups eventually relocate to the United States for capital, Lovable intends to stay anchored in Europe, maintaining a team in Los Angeles but keeping its core operations on the continent.
Community Impact and Future Investments
Lovable’s success has been highlighted as a catalyst for the broader European tech ecosystem. Investors and founders expressed optimism that the company’s growth raises the bar for ambitious founders across Europe. Osika himself has begun investing in other Nordic startups, exemplified by a recent seed investment in Propane.ai.