Google Labs Introduces Pomelli Photoshoot AI Feature for Easy Product Images
Key Points
- Google Labs adds Photoshoot to its Pomelli AI marketing platform.
- Users upload a single product photo and receive a polished, studio‑quality image.
- AI adjusts lighting, shadows, texture, and adds customizable backgrounds.
- Presets and templates are available for ads, social media, and marketplace listings.
- The tool matches the visual style of an existing website for brand consistency.
- Targeted at small businesses and e‑commerce sellers without professional photo studios.
- Available free of charge in the United States, Canada, Australia, and New Zealand.
Google Labs has added a new Photoshoot feature to its AI marketing platform Pomelli. The tool lets users upload a single product photo and automatically creates polished, studio‑quality images with adjusted lighting, backgrounds, and textures. Designed for small businesses and e‑commerce sellers, the feature is offered at no cost in the United States, Canada, Australia, and New Zealand. It includes presets for ads, social media, and marketplace listings, and can match the visual style of an existing website, making professional‑grade product photography accessible without a dedicated studio.
Google Labs Expands Pomelli with AI‑Powered Photoshoot
Google Labs, the experimental arm of Alphabet, has launched a new feature called Photoshoot as part of its AI‑driven marketing platform Pomelli. The addition transforms a single, ordinary product photograph into a high‑quality, campaign‑ready image. Users simply upload a picture—whether taken on a phone or a basic camera—and the AI model adjusts lighting direction, intensity, shadows, and texture to emulate a professional studio environment.
Beyond lighting, Photoshoot offers a range of background options. The tool can place products against marble countertops for skincare items, cozy living‑room settings for candles, or clean gradients for tech gadgets. It also provides templates and presets tailored for advertising, social‑media posts, and marketplace listings, allowing sellers to quickly generate a cohesive product catalog.
Tailored Visual Consistency
Pomelli analyzes an existing website’s visual tone, colors, and overall vibe. When creating new images, the AI aligns the output with the site’s aesthetic, ensuring a consistent brand experience across all product photos. This capability is especially valuable for businesses that maintain a specific style, such as a “minimalist chic” look.
Target Audience and Availability
The Photoshoot feature is aimed at small‑scale businesses and e‑commerce sellers who lack the budget or resources for traditional product photography. By automating studio‑like results, the tool lowers barriers to creating professional marketing assets. Currently, the feature is available free of charge in the United States, Canada, Australia, and New Zealand.
Impact on Digital Marketing
With the rise of online shopping and visual‑first advertising, high‑quality product imagery is crucial for conversion. Google Labs’ Photoshoot addresses this need by combining AI image generation with brand‑specific customization, enabling faster time‑to‑market and reducing reliance on external photography services.