Google Expands Gemini AI Integration Across Chrome and Google Services
Key Points
- Gemini becomes free in Chrome for Mac and Windows users in the United States.
- The AI agent can handle tasks like grocery shopping, delivery rescheduling and appointment booking.
- Gemini gains access to Google Workspace for both regular and Enterprise customers.
- Desktop Chrome allows Gemini to work across tabs, summarize data and recall closed pages.
- Mobile updates let Android users share full page context; iPhone support is forthcoming.
- The rollout intensifies competition with Anthropic, OpenAI, Perplexity and recent acquisitions such as Atlassian’s $610 million purchase of The Browser Company.
Google is rolling out new Gemini features in Chrome for both Mac and Windows users in the United States, making the AI agent free and broadly available. Gemini will handle everyday tasks such as grocery shopping, rescheduling deliveries, and booking appointments, with safeguards for high‑risk actions. The integration also brings Gemini access to Google Workspace for regular and Enterprise customers, linking with Calendar, YouTube, Maps and more. On desktop, the AI can work across multiple tabs, summarize information and recall closed pages, while mobile users gain deeper page context on Android and forthcoming iPhone support. The move intensifies competition with Anthropic, OpenAI, Perplexity and recent industry deals like Atlassian’s $610 million acquisition of The Browser Company.
Free Gemini Access Launches in Chrome
Google announced that Gemini, its AI agent, will now be available in Chrome without a membership fee. The rollout begins today for Mac and Windows users in the United States, extending the service to a broader consumer base.
New Task‑Automation Capabilities
Gemini is being equipped to perform a range of “tedious tasks” on users’ behalf. These include grocery shopping from email lists, rescheduling deliveries, setting up hair appointments, booking restaurant reservations and similar activities. The system incorporates checkpoints for actions considered high‑risk or irreversible.
Deep Integration with Google Workspace and Other Services
Both regular and Enterprise users of Google Workspace will gain Gemini access, allowing the AI to interact with tools such as Calendar, YouTube, Maps and additional Google products. This integration enables Gemini to locate relevant information on a user’s screen and take action within those tools.
Desktop Chrome Enhancements
On desktop Chrome, Gemini can operate across multiple tabs, helping users compare products, summarize information from several sources and recall pages from browser history. Users can close tabs and later ask Gemini to retrieve the content they were viewing, effectively preserving browsing context without keeping tabs open.
Mobile Expansion and Upcoming iPhone Support
Gemini was already embedded in Android, but the update now lets users share the entire context of a page, supporting deeper queries beyond the visible screen. iPhone users will soon be able to access Gemini through the Chrome app.
Competitive Landscape
The enhancements arrive amid a growing “AI‑agent browser” race. Anthropic introduced Computer Use for Claude, OpenAI launched Operator and later combined it with Deep research into the ChatGPT Agent, while Perplexity released Comet, an AI‑powered web browser. Atlassian recently spent $610 million to acquire The Browser Company, the maker of the AI‑infused browser Dia, underscoring the industry’s rapid consolidation around AI‑enabled browsing experiences.