Google Expands AI Mode with Visual Search and Conversational Shopping
Key Points
- AI Mode now shows image results directly within the search tab.
- Visual answers are powered by Google Lens technology.
- Users can refine image searches with follow‑up prompts.
- Photo uploads are supported for visual search queries.
- Natural‑language shopping requests return retailer links.
- The update seeks to keep Google competitive with AI rivals.
- Google claims AI‑driven clicks deliver higher‑quality traffic.
- Publisher concerns about AI content usage persist.
Google announced enhancements to AI Mode in Search, adding visual‑based answers that let users see images directly within the AI tab. The update builds on Google Lens technology, letting users request design inspiration, refine image results, and upload photos for search. Shopping queries now accept natural‑language descriptions, delivering retailer links without manual filters. The changes aim to keep Google competitive with AI‑driven rivals and to shift search toward intent‑based interactions while maintaining traffic quality for publishers.
AI Mode Gets Visual Answers
Google rolled out a new feature for its AI Mode tab in Search that delivers visual results alongside text answers. Users can ask the AI for visual inspiration—such as design ideas for a bedroom—and receive a curated set of images that link to source sites. The visual capability draws from Google Lens, allowing the AI to recognize and surface relevant photos without users needing to switch to Google Images.
Iterative Visual Exploration
The system supports iterative refinement. After an initial set of images, users can request variations—like brighter colors or specific design elements—and the AI will adjust the visual results accordingly. Users can also upload their own photos to use as search inputs, extending the Lens experience into the AI conversation.
Conversational Shopping Experience
Shopping queries are now handled through natural‑language prompts. Instead of selecting filters, shoppers can describe the item they want—such as "barrel jeans that aren't too baggy" with "ankle length"—and the AI will return retailer sites that match the description. This streamlines the purchase discovery process and reduces the steps traditionally required in e‑commerce search.
Strategic Positioning
Google’s enhancements aim to keep its core search product relevant as competitors like OpenAI’s ChatGPT and Google’s own Gemini push AI capabilities forward. By integrating visual and shopping functions directly into AI Mode, Google moves toward an intent‑first search model where users rely less on traditional keyword lists and more on conversational, AI‑driven interactions.
Impact on Publishers
The shift toward AI‑generated overviews and visual answers changes how traffic reaches publisher sites. Google argues that clicks emerging from AI responses are higher‑quality, though publishers have expressed concerns about content usage and traffic displacement. Ongoing debates around AI training data and licensing remain part of the broader ecosystem as Google refines its AI offerings.