D-ID Acquires Simpleshow to Expand AI Video Platform
Key Points
- D‑ID acquires Berlin‑based video startup Simpleshow.
- Simpleshow’s SaaS text‑to‑video tools will operate under D‑ID’s platform.
- Combined workforce expected to total roughly 140 employees.
- The merger consolidates offices in Berlin, Tel Aviv and the United States.
- Simpleshow brings a client base of over 1,500 enterprises, including Adobe and Microsoft.
- D‑ID aims to accelerate growth in enterprise training, marketing and sales video markets.
- The acquisition is intended to move D‑ID closer to profitability.
- Both firms plan to develop interactive videos that allow real‑time viewer engagement.
AI‑powered video platform D‑ID announced the acquisition of Berlin‑based B2B video creation startup Simpleshow. The deal combines D‑ID’s interactive avatar technology with Simpleshow’s SaaS‑based text‑to‑video tools and its roster of more than 1,500 enterprise clients. The merged entity will operate from consolidated offices in Berlin, Tel Aviv and the United States and will bring the combined workforce to roughly 140 employees. D‑ID expects the acquisition to accelerate its push into enterprise training, marketing and sales video markets while moving closer to profitability.
Acquisition Overview
D‑ID, a platform known for AI‑driven video generation and interactive avatars, disclosed that it has acquired Simpleshow, a Berlin‑based B2B video creation company. While financial terms were not released, the transaction will place Simpleshow’s product under D‑ID’s umbrella, with plans to eventually merge the two platforms. Simpleshow, founded in 2008, operates a SaaS‑based text‑to‑video solution that has attracted a client base exceeding 1,500 enterprises, including major brands such as Adobe, Microsoft, HP and Deutsche Bank.
The combined organization will consolidate its offices in Berlin, Tel Aviv and the United States, bringing the total employee count to about 140. D‑ID’s chief executive highlighted the strategic fit, noting that Simpleshow initially approached D‑ID for a partnership and that the acquisition would boost speed in capturing a large portion of the enterprise avatar video market.
Strategic Implications
The merger is positioned to strengthen D‑ID’s foothold in the growing market for AI‑generated digital avatars used in training, marketing and sales videos. By integrating Simpleshow’s text‑to‑video technology, D‑ID aims to deliver more scalable, SaaS‑based solutions that can serve a broader international client base. The acquisition also adds a substantial enterprise client portfolio, which D‑ID expects will improve its bottom line and bring the company nearer to profitability.
Both companies see a future where interactive training videos allow viewers to pause a presented avatar, ask questions or take quizzes, enhancing engagement and learning outcomes. D‑ID faces competition from firms such as Sythesia, Soul Machine, Google and McKinsey, all developing digital avatar solutions for enterprise use. The company has raised $60 million to date and secured additional funding to support the acquisition.