Berlin AI Startup Peec AI Secures $21 Million Series A to Power Generative Engine Optimization
Key Points
- Peex AI raises $21 million Series A led by Singular, adding to seed backing from 20VC.
- Company reports over $4 million in annual recurring revenue and a customer base of about 1,300 firms.
- Dashboard tracks brand visibility, ranking, sentiment and source influence in AI‑powered searches.
- Introduces Generative Engine Optimization (GEO) to help marketers optimize for AI prompts.
- Pricing tiers start at €75 per month for 25 prompts, with enterprise plans beginning at €424 per month.
- Plans to hire roughly 40 staff in the next six months and open a New York sales office.
- Customers include Axel Springer, Chanel, n8n, ElevenLabs and TUI.
- Competitors in the GEO space feature Profound and OtterlyAI.
Peec AI, a Berlin‑based startup that monitors brand presence in AI‑driven search results, has closed a $21 million Series A led by Singular. The round follows a seed investment from 20VC and brings total backing from Antler, Combination VC, identity.vc and S20. The company reports more than $4 million in annual recurring revenue and a customer base of roughly 1,300 firms, including Axel Springer, Chanel and TUI. With plans to hire dozens of staff, open a New York sales office and expand its GEO (Generative Engine Optimization) platform, Peec AI aims to shape the emerging AI‑search market.
Funding Milestone and Expansion Plans
Peec AI announced a $21 million Series A financing round led by European venture firm Singular. The round builds on an earlier seed round headed by 20VC and includes participation from Antler, Combination VC, identity.vc and S20. CEO Marius Meiners declined to disclose the exact valuation but indicated that it had surpassed $100 million. The capital will support rapid hiring – roughly 40 new employees over the next six months – and the establishment of a sales‑focused office in New York City in the second quarter of the coming year. The company also continues to advertise its brand across Berlin’s outdoor spaces.
Since its launch, Peex AI has generated more than $4 million in annual recurring revenue and attracted about 1,300 companies and agencies to its platform. The startup adds roughly 300 new customers each month, a growth trajectory it expects to accelerate with the new funding. Peex AI’s co‑founders include CTO Tobias Siwonia and CRO Daniel Drabo, both met through Antler’s Winter 2024 cohort.
Product Offering and Market Position
Peex AI provides a dashboard that tracks how brands appear in AI‑powered searches such as ChatGPT, assessing visibility, ranking, sentiment and the sources that influence answers. The service enables what the company calls Generative Engine Optimization (GEO), a parallel to traditional SEO but focused on prompts rather than keywords. Users can monitor up to 25 prompts for €75 per month, expand to 100 prompts for €169 per month, or opt for an enterprise tier starting at €424 per month, all with free trial options.
The platform also delivers actionable recommendations. For example, it may suggest that a brand targeting the query “best CRMs for fast‑growing companies” engage with relevant Reddit communities. Insights reveal that mentions in tier‑1 media do not automatically translate into higher AI‑search visibility compared with well‑aligned content from smaller outlets.
Current customers span a range of sectors, including media giant Axel Springer, luxury brand Chanel, workflow automation tool n8n, voice‑AI developer ElevenLabs and travel operator TUI. Peex AI’s data pipeline ingests raw request datasets, filters them for brand‑related queries, and powers the analytics that drive its GEO recommendations.
Competitors in the nascent GEO space include New York‑based Profound and Austrian startup OtterlyAI. Peex AI aims to differentiate itself by offering a simple yet comprehensive dashboard that expands in scope as AI‑search usage grows.