Beats Unveils New iPhone 17 Case with Lanyard‑Kickstand Hybrid
Key Points
- Beats launches three iPhone 17 cases: lanyard‑kickstand, slim, and rugged.
- The lanyard doubles as a magnetic kickstand for hands‑free viewing.
- Slim case features a matte hard shell and microfiber interior.
- Rugged case includes polymer backing, impact‑absorbing sidewalls, and an enclosed bottom.
- All models available in four distinct colors each.
- Pricing spans $45 for the slim case, $59 for the lanyard‑kickstand, and $79 for the rugged version.
- Cases sold directly through Apple’s website.
Beats has launched a new collection of cases designed for Apple’s latest iPhone 17 lineup. The highlight is a removable lanyard that doubles as a magnetic kickstand, offering hands‑free viewing and added security for mobile users on the go. The lineup also includes a slim, lightweight case with a microfiber interior and a rugged model featuring impact‑absorbing sidewalls and an enclosed bottom. Each design is offered in a range of colors and priced between $45 and $79, positioning Beats as a versatile accessory maker for iPhone 17 owners.
Beats Expands iPhone 17 Accessory Portfolio
Beats announced a fresh series of protective cases built specifically for Apple’s iPhone 17 series. The collection aims to blend style, functionality, and durability, catering to a broad spectrum of user preferences.
Lanyard‑Kickstand Hybrid Case
The flagship offering features a removable lanyard equipped with an adaptor that slides onto a magnetic element on the side of the case. When engaged, the lanyard transforms into a sturdy kickstand, allowing users to prop their iPhone 17 upright for video playback, video calls, or hands‑free browsing. This dual‑purpose design addresses both convenience and security, giving travelers and commuters a quick way to keep the device attached while also providing an easy viewing angle.
Slim, Light, and Precisely Crafted Option
For users who prioritize minimal bulk, Beats introduced a thin case described as "thin, light, and precisely crafted." It retains a matte hard outer shell that resists fingerprints and houses a soft microfiber lining to protect the phone’s surface. The design maintains the same color palette as the other models, ensuring visual consistency across the collection.
Rugged Protection Model
Recognizing the need for robust protection, Beats also released a rugged variant. This case incorporates a polymer backing paired with impact‑absorbing sidewalls. An enclosed bottom further safeguards the device from drops, while a textured matte exterior enhances grip. Beats reported that the case underwent extensive drop, scratch, thermal, mechanical, and chemical testing to simulate real‑world conditions.
Color Choices and Pricing
All three designs are available in a curated set of colors. The lanyard‑kickstand case comes in Granite Gray, Bedrock Blue, Lime Stone, and Pebble Pink. The slim model shares the same palette, and the rugged case is offered in Everest Black, Rocky Blue, Alpine Gray, and Sierra Orange. Pricing ranges from $45 for the slim case to $59 for the lanyard‑kickstand version and $79 for the rugged model, positioning the lineup across low‑to‑mid‑range accessory pricing.
Availability
The collection is sold through Apple’s official channel, allowing iPhone 17 owners to purchase directly from Apple’s website.
Market Implications
Beats’ move reinforces its commitment to the Apple ecosystem, delivering accessories that align with the iPhone 17’s design language while adding functional enhancements. By offering a hybrid lanyard‑kickstand, the company addresses a niche demand for versatile, travel‑friendly accessories, potentially attracting both existing Beats fans and new customers seeking practical phone cases.