Apple Unveils iPhone 17 Lineup and New iPhone Air at Awe Dropping Event
Key Points
- Apple unveiled iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and new iPhone Air at the Awe dropping event
- iPhone Air is the thinnest iPhone at 5.6 mm, with a 6.5‑inch ProMotion display and a single 48 MP camera
- Standard iPhone 17 uses a 6.3‑inch display, dual 48 MP cameras, and an 18 MP front camera with Center Stage
- Pro and Pro Max add a “plateau” bump with a triple 48 MP camera array and larger batteries
- Pricing begins at $799 for iPhone 17, $999 for iPhone Air, $1099 for iPhone 17 Pro, and $1199 for iPhone 17 Pro Max
- Pre‑orders start on Friday with shipments scheduled for the following Friday
Apple introduced its iPhone 17 family during the Awe dropping event, adding the standard iPhone 17, iPhone 17 Pro, iPhone 17 ProMotion Max, and a new iPhone Air. The Air is the thinnest iPhone ever at 5.6 mm, features a 6.5‑inch ProMotion display, a single 48 MP fusion camera, and the A19 Pro processor. The iPhone 17 line brings larger 6.3‑inch displays, dual 48 MP cameras, and a revamped 18 MP front camera. The Pro models retain 6.3‑inch and 6.9‑inch screens, add a triple‑camera “plateau” bump, and sport bigger batteries. Pricing starts at $799 for the base iPhone 17 and $999 for the iPhone Air, with pre‑orders opening on a Friday and shipments following a week later.
New iPhone Family Unveiled
Apple announced its latest smartphone family during the Awe dropping event. The lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new addition called iPhone Air. Each model builds on Apple’s recent design language while introducing new hardware upgrades.
iPhone Air: The Slimmest iPhone
The iPhone Air is described as Apple’s thinnest iPhone ever, measuring just 5.6 mm thick. It sports a 6.5‑inch ProMotion display with a refresh rate of up to 120 Hz. Inside, the Air uses a single 48 MP fusion camera on the back and an 18 MP front camera that supports Center Stage. The device runs on the A19 Pro processor and Apple’s in‑house C1X modem. Its chassis combines a ceramic shield front with a titanium frame on both sides. Battery life is highlighted as “all‑day,” delivering up to 27 hours of video playback, or 40 hours when paired with the $99 iPhone Air MagSafe battery.
iPhone 17 Standard Model
The standard iPhone 17 features a larger 6.3‑inch display, also with ProMotion and an adaptive refresh rate of up to 120 Hz. It is powered by the A19 processor and includes a dual‑camera system that uses two 48 MP fusion sensors—one for the main camera and one for ultrawide shots. The front‑facing camera is an 18 3MP sensor that supports Center Stage and a square sensor for landscape‑mode selfies. The phone is offered in five colors—black, lavender, mist blue, sage, and white—and starts with 256 GB of storage.
iPhone 17 Pro and Pro Max Enhancements
The iPhone 17 Pro and iPhone 17 Pro Max retain the 6.3‑inch and 6.9‑inch screen sizes, respectively. Both models introduce a “plateau” camera bump that houses a triple‑camera array, each sensor rated at 48 MP. They also feature an 18 MP front camera with Center Stage support. Under the hood, the Pro models run the A19 Pro processor and include the largest batteries Apple has placed in an iPhone to date, with the Pro Max described as delivering the best battery life ever in an iPhone.
Pricing, Pre‑Orders, and Shipping
Pricing starts at $799 for the base iPhone 17 with 256 GB and $999 for the 512 GB version. The iPhone Air begins at $999 for 256 GB, $1199 for 512 GB, and $1399 for 1 TB. The iPhone 17 Pro starts at $1099 for 256 GB, while the Pro Max starts at $1199 for 256 GB, with a 2 TB configuration priced at $1999. Pre‑orders open on a Friday, and shipments are scheduled to arrive the following Friday.