Apple Shifts Focus from Vision Pro Overhaul to AI-Powered Smart Glasses
Key Points
- Apple redirects resources from Vision Pro overhaul to AI smart glasses.
- Two smart‑glasses models are in development: N50 (iPhone‑paired) and a display‑equipped version.
- N50 is targeted for unveiling next year with a 2027 release.
- Display‑equipped glasses aim to compete with Meta's Ray‑Ban smart glasses and are being fast‑tracked.
- Apple acknowledges it trails Meta, which launched its first smart glasses in 2021.
Apple is redirecting resources from a planned Vision Pro VR upgrade to the development of AI-driven smart glasses. The company is working on two models, including the N50, which will rely on an iPhone for display, and a second version that features its own display to rival Meta's Ray‑Ban smart glasses. While the N50 is slated for unveiling next year with a 2027 release, the display‑equipped model, originally slated for 2028, is being accelerated. Apple currently trails Meta, which introduced its first smart glasses in 2021.
Strategic Shift in Wearable Technology
Apple is sidelining its plans to overhaul the Vision Pro virtual‑reality headset, opting instead to concentrate on AI‑enabled smart glasses that can compete with offerings from Meta. The decision involves reallocating staff from the Vision Pro project to the smart‑glasses initiatives.
Two Distinct Smart‑Glasses Projects
According to Bloomberg, Apple is developing at least two types of smart glasses. The first, nicknamed N50, will not have its own display and will pair with an iPhone to deliver visual content. Apple aims to unveil this model as early as next year, with a market launch targeted for 2027.
The second model includes an integrated display, positioning it directly against Meta’s recently unveiled Ray‑Ban smart glasses. While this version was initially expected to reach consumers in 2028, Apple is now expediting its development to accelerate the timeline.
Competitive Landscape
Apple’s pivot comes as the company acknowledges its lag behind Meta, which launched its first smart glasses in 2021. By focusing on AI capabilities and multiple form factors, Apple seeks to close the gap and establish a foothold in the emerging smart‑glasses market.