Apple Plans AI-Powered Search Tool Integrated With Siri, Potentially Using Google Model
Key Points
- Apple is developing an AI‑powered search tool called "World Knowledge Answers" for Siri.
- The company has a formal agreement to evaluate a Google‑developed AI model, possibly Gemini.
- The service aims to handle text, images, video and local points of the interest.
- An AI‑generated summarization system will make results quicker to digest.
- Apple plans to release the feature in the spring of next year as part of an upgraded Siri.
- The rollout could align with the upcoming iPhone 17 announcement.
- The initiative follows earlier efforts to improve Apple Intelligence.
- Collaboration with Google could reshape competitive dynamics in AI and search.
Apple is reportedly preparing to launch an AI‑driven search service, dubbed “World Knowledge Answers,” that will be built into an upgraded Siri experience. Sources say the company has reached a formal agreement to evaluate a Google‑developed AI model, possibly the Gemini model, to power the new feature. The service is expected to arrive next year, with a spring rollout, and could incorporate text, images, video and local points of interest while offering AI‑generated summaries. The development follows earlier efforts to improve Apple Intelligence and may coincide with the upcoming iPhone 17 unveiling.
Apple’s Upcoming AI Search Initiative
Apple is reportedly working on a new artificial‑intelligence‑powered search tool that will be integrated into Siri. The project, referred to by insiders as “World Knowledge Answers,” aims to provide users with direct answers to queries, similar to existing AI‑driven search experiences.
Potential Collaboration With Google
According to the sources, Apple has entered a formal agreement to evaluate and test a Google‑developed AI model for the service. The model in question may be Google’s Gemini AI, which has been discussed as a possible component of Apple’s broader AI strategy.
Features and User Experience
The upcoming search capability is expected to support a variety of content types, including text, photos, video and local points of interest. It will also feature an AI‑generated summarization system designed to make results quicker to digest and more accurate than current Siri responses. Users will be able to ask Siri for answers and listen as the voice assistant delivers them.
Timing and Integration
Sources indicate that Apple aims to release the service in the spring of next year. The rollout is planned as part of an upgraded Siri experience, potentially coinciding with Apple’s major product announcements, such as the upcoming iPhone 17 unveiling.
Context Within Apple’s AI Efforts
This development follows earlier attempts to enhance Apple’s AI offerings, including the launch of Apple Intelligence, which received mixed reception. The new search tool represents a more focused effort to compete with other AI‑driven platforms, positioning Siri as a more capable answer engine.
Industry Implications
If Apple proceeds with a Google‑powered model, it would mark a notable collaboration between two major technology firms that have traditionally been competitors in search and AI. The partnership could accelerate Apple’s AI capabilities while providing Google with a high‑profile deployment of its technology.
Looking Ahead
While the exact details remain under wraps, the planned AI search service signals Apple’s commitment to integrating generative AI into its ecosystem. The anticipated spring launch and integration with Siri suggest a strategic move to enhance user interactions and keep pace with the growing popularity of AI‑driven search tools.