Apple Partners with Google to Use Gemini for AI Features Including Siri

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TechCrunch

Key Points

  • Apple will use Google’s Gemini models and cloud infrastructure for new AI features.
  • The partnership is a multi‑year, non‑exclusive agreement.
  • An upgraded Siri experience is a key expected outcome of the deal.
  • Apple emphasizes that privacy standards will remain central to the collaboration.
  • The agreement follows Apple’s evaluation of multiple AI providers, including OpenAI and Anthropic.
  • Legal scrutiny of Google’s past deals with Apple continues, but this partnership focuses on AI technology.

Apple has announced a partnership with Google to power its upcoming AI features, including an upgraded Siri, using Google’s Gemini models and cloud infrastructure. The multi‑year deal follows Apple’s evaluation of several AI providers and aligns with its focus on privacy and on‑device processing. While the agreement is not exclusive, it marks a shift for Apple, which has traditionally built its own hardware‑software stack. The collaboration is expected to enable new experiences across Apple’s ecosystem while maintaining the company’s privacy standards.

Apple Chooses Google’s Gemini to Power Future AI Features

Apple confirmed that it will work with Google to integrate the latter’s Gemini models and cloud technology into the iPhone‑maker’s forthcoming AI capabilities. The partnership was described as the result of a careful evaluation that determined Google’s technology provides the most capable foundation for Apple’s own foundation models. Both companies issued a joint statement expressing excitement about the innovative experiences the deal will unlock for users.

Scope and Nature of the Deal

The multi‑year agreement will see Apple using Gemini models and Google’s cloud services to support future Apple foundational models. Sources indicate the partnership is not exclusive, allowing Apple to continue exploring other technologies if needed. The collaboration follows Apple’s testing of competing AI solutions, including those from OpenAI and Anthropic.

Impact on Siri and Other Apple Services

One of the most visible outcomes of the partnership is expected to be an upgrade to Siri. Apple has faced criticism for its assistant lagging behind rivals, and the new integration aims to deliver a more personalized and capable Siri experience. Although the rollout has been delayed several times, Apple has signaled that an enhanced Siri version is slated for release this year.

Apple’s Continued Emphasis on Privacy

Apple’s AI strategy has consistently highlighted privacy, with a large portion of processing performed on‑device or within tightly controlled infrastructure. The company affirmed that these privacy standards will be upheld throughout its collaboration with Google, ensuring user data remains protected even as new AI features are introduced.

Broader Context and Legal Landscape

The partnership comes amid ongoing antitrust scrutiny of Google’s relationships with Apple, including past agreements that made Google the default search engine on Apple devices. While these legal matters continue to evolve, the current deal focuses on AI technology rather than search or advertising arrangements.

Looking Ahead

By leveraging Google’s Gemini, Apple aims to accelerate the development of AI‑driven experiences across its ecosystem while maintaining its hallmark commitment to privacy. The collaboration represents a notable shift for Apple, which has traditionally relied on vertically integrated solutions, and signals a willingness to partner with external leaders to enhance its AI capabilities.

#Apple#Google#Gemini#Artificial Intelligence#Siri#Technology Partnership#Privacy#Cloud Computing#Foundation Models#AI Integration
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