Apple Develops Internal ChatGPT‑Style App to Test Next‑Gen Siri Features
Key Points
- Apple created an internal app named Veritas to test new Siri capabilities.
- Veritas functions like ChatGPT, allowing searches of personal data and app actions.
- The tool provides rapid feedback on the usefulness of a chatbot interface for Siri.
- Development of Veritas indicates progress beyond earlier delays announced at WWDC 2024.
- Apple is exploring both its own AI models and potential partnerships with third‑party providers.
- Future Siri upgrades may combine internal technology with models from companies such as Google.
Apple has created an internal application, dubbed Veritas, that mirrors ChatGPT to evaluate upcoming Siri capabilities. The tool lets employees search personal data on devices and perform actions in apps, providing a rapid feedback loop on the value of a chatbot interface. Bloomberg reports the effort reflects a more advanced stage for Apple’s promised Siri upgrade, originally announced at WWDC 2024, and signals the company’s continued exploration of both its own AI models and potential third‑party partnerships for future releases.
Background
Apple announced at WWDC 2024 that it would deliver an upgraded version of Siri, aiming to combine advanced artificial intelligence with the company’s hallmark privacy and polish. Since that announcement, the rollout of the new voice assistant has faced delays, including a public postponement in March 2025.
The Veritas App
According to Bloomberg, Apple has built an internal app called Veritas that functions similarly to ChatGPT. The purpose of Veritas is to give Apple employees a fast way to test Siri’s new skills before the public release. Within the app, users can search through personal data stored on their phones—such as emails and messages—and trigger actions in other apps, like editing photos. The internal tool also serves to gather employee feedback on whether a chatbot format adds value to the Siri experience.
Implications for Siri
The development of Veritas suggests that Apple’s Siri project is further along than previously indicated. While the company has struggled to bring its AI‑related products to market, the existence of an internal testing platform points to concrete progress. Bloomberg notes that Apple’s original vision for "Apple Intelligence" involved a curated set of AI‑powered features that would outperform competitors in privacy and user experience. The Veritas app indicates that Apple is actively evaluating how to realize that vision, including the possibility of integrating third‑party AI models alongside its own technology.
Future Outlook
Reports indicate that Apple is considering partnerships with major AI providers such as OpenAI, Anthropic, or Google to supplement its internal models. As of August, the company appears to be leaning toward a collaboration with Google, though details remain fluid. If these partnerships materialize, they could accelerate the delivery of the promised Siri enhancements slated for a 2026 release.