Amazon Web Services Deploys AI-Powered Stats Platform for NBA Fans
Key Points
- AWS AI tracks up to 29 body parts per player for detailed movement analysis.
- New metrics include Expected Field Goal Percentage, Gravity, and Defensive Score Box.
- Play Finder tool lets fans locate specific plays within NBA video archives.
- Stats will be displayed on live broadcasts, the NBA app, and the league’s website.
- AWS continues as the NBA's official cloud and AI partner.
Amazon Web Services is launching an AI-driven analytics suite that will deliver unprecedented basketball statistics to NBA fans. The platform tracks dozens of body parts for each player, generating new metrics such as Expected Field Goal Percentage, Gravity, and a Defensive Score Box. A Play Finder tool will let users search game footage by specific plays. The data will appear on live broadcasts, the NBA app, and the league’s website, deepening fan engagement and offering a richer understanding of on‑court performance.
AI Enhances NBA Game Insight
Amazon Web Services (AWS) is introducing an artificial‑intelligence‑powered analytics system that will give NBA fans access to a new level of statistical detail. By monitoring up to 29 body parts for each player, the platform captures movement patterns that were previously unmeasured.
These data feed into algorithms that produce novel metrics. The Expected Field Goal Percentage predicts the likelihood of a shot’s success by accounting for shooter orientation, defender positions, and shot difficulty. Gravity quantifies the advantage a player creates on the court, measuring how their movements affect spacing for teammates. The Defensive Score Box breaks down traditional defensive actions—rebounds, blocks, and more—by focusing specifically on defensive players during each play.
Play Finder and Fan Access
In addition to the statistical suite, AWS is adding a Play Finder tool that enables users to search NBA video archives at the granularity of individual plays. Fans will encounter the new stats across multiple channels, including live television broadcasts, the NBA’s official app, and the league’s website.
The rollout builds on an existing partnership in which AWS serves as the official cloud and AI partner for the NBA and its affiliated leagues. By integrating advanced analytics directly into the fan experience, the initiative aims to deepen engagement and provide a richer narrative around each game.