Amazon Launches Alexa+ AI Features in Amazon Music App

Integration of Alexa+ Into Amazon Music

Amazon has extended its Alexa+ artificial intelligence assistant to the Amazon Music mobile app on both iOS and Android platforms. The rollout is part of a broader effort to bring enhanced AI‑driven music experiences to a larger audience. Users can activate the feature by tapping the “A” icon located in the bottom right corner of the app, after which Alexa+ becomes available for conversational interaction.

Alexa+ was previously introduced on devices such as the Echo Dot (5th Gen) and Echo Show 8. By moving the assistant into the Amazon Music app, Amazon aims to make the AI’s capabilities accessible wherever users stream music, regardless of the device they are using.

AI DJ, Playlist Curator, and Music Encyclopedia

The assistant functions as an AI DJ, allowing users to request music in a natural, conversational manner. For example, a user can ask for pop songs from the 1990s while specifying certain artists to include or exclude, and Alexa+ will generate a tailored listening session. The AI can also help locate songs when only partial information—such as lyrics, an artist name, or a movie soundtrack—is remembered.

In its role as a playlist curator, Alexa+ can craft unique playlists based on highly specific prompts. Users might request a soundtrack for a road trip along the Pacific Coast Highway at sunset, or a playlist that mimics the ambiance of a Parisian café featuring only French-language songs. The assistant responds to these nuanced requests by assembling a list of tracks that match the described mood, genre, era, or environment.

Beyond curation and playback, Alexa+ serves as a music encyclopedia. It can answer trivia questions about song meanings, chart positions, festival lineups, and artist backgrounds. For instance, a user can inquire about the story behind the lyrics of “Hotel California,” and the AI will provide a detailed breakdown.

Early Access and User Impact

The Alexa+ integration is currently available to early‑access participants across all Amazon Music subscription tiers. Amazon notes that early adopters have shown significantly higher engagement with music content. Specifically, users explore music three times more when using Alexa+ compared with the original Alexa, and those who search for music recommendations listen to nearly 70% more music.

These metrics suggest that the conversational AI enhances discovery and encourages longer listening sessions. Amazon emphasizes that the goal is to make the streaming experience more conversational, allowing deeper discoveries and increased engagement while delivering advanced AI functions.

Availability and Sign‑Up

At present, Alexa+ in Amazon Music is limited to early‑access users. Interested customers can sign up for early access through the Amazon Music app, enabling them to experience the AI DJ, playlist generation, and music‑knowledge features before a broader rollout.

The integration reflects Amazon’s strategy to embed AI across its ecosystem, leveraging the capabilities of Alexa+ to differentiate its music streaming service and provide a richer, more interactive user experience.