
ByteDance Adds Watermarking and IP Guardrails to Seedance 2.0 for Cautious Global Rollout
ByteDance is re‑launching its AI video model, Seedance 2.0, after a backlash over deepfake content. The company has partnered with a third‑party red‑team to embed visible watermarks, C2PA Content Credentials, and an advanced invisible watermark that can track content even after it leaves the platform. New safeguards block generation from real faces and copyrighted characters, addressing concerns raised by Hollywood studios and the Motion Picture Association. The rollout will start with paid users in Brazil, Indonesia, Malaysia, Mexico, the Philippines, Thailand and Vietnam, while the United States and India are omitted pending regulatory clarity.