AI Takes Center Stage in Super Bowl Advertising
The 2026 Super Bowl ads marked a surge in artificial intelligence use, with brands employing AI both to craft commercials and to market AI products. Vodka maker Svedka debuted what it called the first primarily AI‑generated national spot, while Anthropic launched a cheeky ad poking fun at OpenAI’s ad plans. Meta highlighted AI‑powered glasses, Amazon introduced Alexa+, Ring promoted its AI pet‑reunion feature, and Google showcased a new image‑generation model. Other companies such as Ramp, Rippling, Hims & Hers, Wix and Squarespace also leveraged AI themes, sparking conversation about the technology’s role in creative work.